摘要
视频编码解码标准H.265/HEVC现已广泛应用于高清、超高清视频的压缩与传输中,与其相关的标准必要专利(SEP)授权费用问题也日益引起了业界的重视与思考。本文试图构建合理的H.265/HEVC标准必要专利授权费用模型,将许可费问题拆解为许可费基数和许可费率两部分,前者主要从H.265/HEVC技术对企业营收收益增加与带宽成本节省两个角度分析,后者根据25%法则及折扣因子展开论述,结合可得到FRAND原则下的授权费用模型。本文积极探索标准必要专利许可费的合理收费模式,有助于降低企业的潜在风险,减少标准必要专利开放许可中的纷争,促成产业内部的良性共赢。
The H.265/HEVC video coding standard is now widely used in the compression and transmission of highdefinition and ultra-high-definition video.Issues related to licensing fees for its standard essential patents(SEP)have increas—ingly drawn attention within the industry.This paper attempts to construct a reasonable licensing fee model for H.265/HEVC standard essential patents,breaking down the licensing fee issue into two components:the licensing royalty base and the licensing fee rate.Under the framework of the FRAND principle,the former primarily analyzes the increased revenue and bandwidth cost savings that H.265/HEVC technology brings about.The latter can be based on the 25%-rule coupled with other discount factors,combined to derive a licensing fee rate.The paper's proposed analytic framework explores a reasonable and implementable licensing model for related standard essential patents,which helps reduce potential risks for enter—prises,minimizes the prospect of disputes over SEP licensing issues,and fosters a positive win-win situation within the indus—try.
作者
龚炯
马晓倩
GONG Jiong;MA Xiaoqian(School of International Economics and Trade,University of International Business and Economics,Beijing 100029)
出处
《价格理论与实践》
北大核心
2025年第9期92-98,共7页
Price:Theory & Practice
