摘要
在文旅融合与国漫IP产业融合发展的背景下,本文深入探究动漫IP与乡村旅游融合的可能性,并将动漫IP产业链的四大环节(制作、播出、销售、授权)与旅游的四大要素(吃、玩、住、购)相结合,基于对海南本土动漫IP现状及政策的调研,提出海南乡村旅游动漫IP产业链运作流程。本文利用SPSS软件确定了包含动漫IP的四要素、旅游四要素在内的21个指标,构建了有海南省文化认知、动漫IP乡村社区全息化及全球市场化战略三个因子组成的核心因子模型。该模型不仅对海南乡村旅游动漫IP在创作、传播与商业化上提供理论依据,还为其他地区动漫IP与旅游产业发展的政策制定和品牌建设提供实践指导。
Against the backdrop of the integrated development of cultural tourism and the domestic animation IP industry,this study conducts an in-depth exploration of the feasibility of integrating animation IP with rural tourism.It aligns the four major segments of the animation IP industry chain(production,broadcasting,sales,and licensing)with the four core elements of tourism(dining,recreation,accommodation,and shopping).Based on field research into the current status of local animation IPs and relevant policies in Hainan Province,the study proposes an operational framework for an animation IP–driven rural tourism industry chain in Hainan.Using SPSS software,21 indicators encompassing the four elements of animation IP and the four elements of tourism are identified,and a core factor model is constructed comprising three factors:cultural cognition in Hainan Province,holographic development of animation IP–based rural communities,and global marketization strategy.This model not only provides a theoretical basis for the creation,dissemination,and commercialization of rural tourism animation IPs in Hainan,but also offers practical guidance for policy formulation and brand development related to the integration of animation IPs and tourism industries in other regions.
作者
邓晰
Deng Xi(School of International Communication and Arts,Hainan University,Haikou,Hainan 570208)
出处
《中国商论》
2026年第3期67-71,共5页
China Journal of Commerce
基金
海南省科技专项(ZDYF2024GXJS013)。
关键词
文旅融合
乡村旅游
动漫IP
核心因子模型
文化认知
乡村社区全息化
全球市场化
culture-tourism integration
rural tourism
animation IP
core factor model
cultural cognition
holistic rural community integration
global marketization
