摘要
非遗与旅游业态的深度融合是文化传承与产业升级的双赢路径,语言作为文化传播核心载体,在非遗旅游推广中发挥关键作用。锡伯族贝伦舞作为多民族共享的国家级非物质文化遗产,其文化内涵传递与旅游价值转化高度依赖有效语言传播。本文以贝伦舞为研究对象,通过文献研究、实地调研与案例分析,梳理其文化内涵与旅游推广中的语言传播现状,试图通过剖析上述过程中的语言符号表征、信息传递、情感共鸣三大作用机制,从语言符号优化、多语言适配、新媒体语言创新、文旅场景互动四维度提出贝伦舞推广传播的更佳话语路径。
The in-depth integration of intangible cultural heritage(ICH)and tourism is a win-win path for cultural inheritance and industrial upgrading.As the core carrier of cultural communication,language plays a key role in ICH tourism promotion.As a national-level ICH shared by multiple ethnic groups in Xinjiang,the transmission of Beren Dance’s cultural connotation and transformation of its tourism value highly depend on effective language communication.Taking Beren Dance as the research object,this paper sorts out its cultural connotation and the current status of language communication in tourism promotion through literature research,field investigation and case analysis,and analyzes three functional mechanisms of language:symbolic representation,information transmission and emotional resonance.It constructs a tourism promotion communication system for Beren Dance from four dimensions:language symbol optimization,multilingual adaptation,new media language innovation and cultural tourism scene interaction.The research shows that accurate language expression can improve communication accuracy,multilingual adaptation expands audience coverage,new media language innovation enhances attractiveness,and scenario-based interaction deepens cultural experience.The results provide practical guidance for Beren Dance’s tourism promotion and reference for language communication in the tourism development of other ICH projects.
作者
柳茂
Liu Mao(Xinjiang Industry Technical College,Urumqi,Xinjiang 830021)
出处
《教育教学研究前沿》
2026年第2期47-49,共3页
Frontiers of Education and Teaching Research
关键词
语言层面
非遗
旅游
linguistic level
intangible cultural heritage
travel
