摘要
现代广告设计既是商业信息的载体也是文化表达的媒介,将中华优秀传统文化元素融入广告设计既能增强品牌的文化辨识度又能推动传统文化的创造性转化与创新性发展。
Modern advertising design is not only a carrier of commercial information but also a medium for cultural expression.Integrating elements of fine traditional Chinese culture into advertising design can not only enhance the cultural recognition of brands but also promote the creative transformation and innovative development of traditional culture.
作者
王潇美子
王慧宁
WANG Xiaomeizi;WANG Huining
出处
《丝网印刷》
2026年第1期69-71,共3页
Screen Printing
关键词
中华传统文化
广告设计
应用
Chinese traditional culture
Advertising design
application
