摘要
冬虫夏草是青藏高原特有的珍贵药用资源,具有极高的药用价值与经济价值,已成为那曲市乃至西藏自治区的重要支柱产业。调研显示,近年来那曲市通过政府引导、产地保护、品牌培育、产业融合、渠道拓展与市场规范等措施实现了冬虫夏草产业初步发展,但仍面临多重挑战:资源再生能力持续承压,假冒伪劣与地理标志侵权问题突出,产业链条短、附加值挖掘不足,区域公用品牌维权成本高、执法难度大等问题。为此,提出建议:强化资源保护与生态恢复,加强区域公用品牌建设与推广,推动产业深度融合与价值提升,健全行业协会与群众协同共治机制,多措并举推动那曲冬虫夏草产业高质量、可持续发展。
Caterpillar fungus is a precious medicinal resource endemic to the Qinghai-Tibet Plateau,possesses exceptionally high medicinal and economic value.It has become an important pillar industry in Naqu City and even the Xizang Autonomous Region.Research shows that in recent years,Naqu has achieved initial development of the caterpillar fungus industry through measures such as government guidance,production area protection,brand cultivation,industrial integration,channel expansion,and market regulation.However,it still faces multiple challenges:continuous pressure on resource regeneration capacity,prominent issues such as counterfeiting,shoddy products,and geographical indication infringement;a short industrial chain with insufficient exploration of added value;and the high cost and great difficulty in law enforcement for protecting regional public brands.To address these issues,the following suggestions are proposed:strengthen resource protection and ecological restoration,enhance the construction and promotion of regional public brands,deepen industrial integration and value added initiatives,improve collaborative governance between industry associations and the public,and take multiple measures to drive high-quality and sustainable development of the caterpillar fungus industry.
作者
曹斌
Cao Bin(Rural Development Institute,Chinese Academy of Social Sciences,Beijing 100732,China)
出处
《食药用菌》
2026年第1期7-13,共7页
Edible and Medicinal Mushrooms
基金
中国食用菌协会重点课题(CEFA2023002)阶段性研究成果。
关键词
那曲市
冬虫夏草
区域公用品牌建设
可持续发展
Nagqu City
caterpillar fungus
regional public brand building
sustainable development
