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数字贸易背景下“商务谈判”课程教学改革研究

Research on Teaching Reform of the“Business Negotiation”Course under the Background of Digital Trade
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摘要 数字贸易的迅速发展对国际贸易产生了深刻影响,传统的国际经济与贸易专业课程体系已无法满足数字贸易对专业人才的需求,须进行全面改革。“商务谈判”课程作为国际经济与贸易专业的核心课程之一,课改的重要性和迫切性尤为突出。本文通过梳理“商务谈判”课程教学中存在的主要问题,分析了数字贸易背景下商务谈判的新特点和新要求,探讨了课程教学改革的路径和策略,提出了课程内容更新、方法创新、师资队伍优化和评价体系改革等具体方案,并总结了课程改革成效。 The rapid development of digital trade has had a profound impact on international trade.The traditional curriculum system for international economics and trade cannot meet the demand for professional talents in digital trade,and a comprehensive reform of the professional curriculum system is needed.As one of the core courses in international economics and trade,the importance and urgency of curriculum reform are particularly prominent in the"Business Negotiation"course.By sorting out the main problems in the teaching of the"Business Negotiation"course,this article analyzes the new characteristics and requirements of business negotiation under the background of digital trade,explores the paths and strategies of curriculum teaching reform,proposes specific plans for updating course content,innovating methods,optimizing teaching staff,and reforming evaluation systems,and summarizes the effectiveness of the curriculum reform.
作者 韩梅 HAN Mei(Hefei Normal University,Hefei Anhui 230061,China)
机构地区 合肥师范学院
出处 《吉林工程技术师范学院学报》 2025年第4期52-60,共9页 Journal of Jilin Engineering Normal University
基金 安徽省高等学校省级质量工程项目“国际商务谈判”(2020kfkc425)。
关键词 数字贸易 “商务谈判”课程 Digital Trade "Business Negotiation"Course
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