摘要
广西作为中国红色文化资源的重要富集区,拥有湘江战役遗址、百色起义旧址等众多珍贵革命文化遗产。在数字技术飞速发展的背景下,本文以“数字赋能+多维融合”为核心视角,从技术创新、内容重构、渠道拓展三个维度构建红色文化传播模型。实证调研发现,虚拟仿真技术使红色文化沉浸式体验率提升51%;短视频平台传播覆盖人群中,Z世代占比达71%。研究提出构建“三位一体”传播生态圈、打造“红色数字孪生”系统等创新路径,为新时代革命老区红色文化的创造性转化提供实践范式。
Guangxi,as an important region rich in red cultural resources in China,boasts numerous precious revolutionary cultural heritages such as the sites of the Xiangjiang River Campaign and the former sites of the Baise Uprising.Against the backdrop of the rapid development of digital technology,this paper constructs a red culture communication model from such three dimensions as technological innovation,content reconstruction,and channel expansion,with“digital empowerment+multi-dimensional integration”as the core perspective.Empirical research shows that virtual simulation technology has increased the immersive experience rate of red culture by 51%,and the Generation Z accounts for 71%of the audience reached through short-video platform communication.The study proposes innovative approaches such as building a“three-in-one”communication ecosystem and creating a“red digital twin”system,providing a practical paradigm for the creative transformation of red culture in old revolutionary base areas in the new era.
作者
潘小燕
PAN Xiaoyan(School of Marxism,Guangxi Vocational University of Agriculture,Nanning 530000,China)
出处
《科教文汇》
2026年第2期50-54,共5页
Journal of Science and Education
基金
2024年广西农业职业技术大学人文社会科学研究课题项目“数字媒体时代下广西红色文化的传播路径与实践研究”(XSK2419)。
关键词
数字赋能
多维融合
广西红色文化
传播创新
digital empowerment
multi-dimensional integration
Guangxi red culture
communication innovation
