摘要
以澳门克拉克瓷为核心,探索传统文化在情感化叙事下的品牌数字转译,期望提升澳门克拉克瓷的文化传播度。构建文创品牌“瓷遇”,设计程序界面,对澳门克拉克瓷文化活化具有现实意义。
This research centers on Macao Kraak porcelain,aiming to explore the digital reinterpretation of traditional culture through emotional storytelling within a branding context.The goal is to enhance the cultural visibility and dissemination of Macao Kraak porcelain.By developing a cultural and creative brand titled"Porcelain Encounters",and designing its digital interface,the study offers a meaningful approach to revitalizing the cultural legacy of Kraak porcelain.
出处
《丝网印刷》
2025年第23期10-12,共3页
Screen Printing
关键词
澳门克拉克瓷
情感化叙事
文创品牌
界面设计
Macao Kraak porcelain
emotional storytelling
cultural and creative brand
interface design
