摘要
本文聚焦数字经济时代下皮革行业品牌建设模式的创新。在阐述数字经济概念的基础上,深入分析其对皮革行业品牌建设的重要意义,剖析了当前皮革行业品牌建设的现状及存在的问题。探讨了数字经济背景下皮革行业品牌建设模式的创新策略,旨在为皮革行业在数字时代实现品牌升级与可持续发展提供理论支持与实践指导。
This paper focused on the innovation of brand-building models in the leather industry in the era of the digital economy.Based on an elaboration of the concept of the digital economy,it provided an in-depth analysis of its significance for brand building in the leather industry and examined the current status and existing problems in the industry's brand-building.The paper discussed the innovative strategies for brand-building models in the leather industry against the backdrop of the digital economy,aiming to offer theoretical support and practical guidance for the leather industry's brand upgrading and sustainable development in the digital age.
作者
何华
HE Hua(Xi'an Vocational and Technical College,Xi'an 710077,China)
出处
《中国皮革》
2026年第1期61-64,71,共5页
China Leather
基金
2024年陕西省教材建设与管理研究课题(2024022)。
关键词
数字经济
皮革行业
品牌建设
创新模式
digital economy
leather industry
brand building
innovative models
