摘要
正视并警惕体育“圈层舆论”极化现象是健全网络治理体系、推动形成良好体育舆论生态的紧要工作。运用文献资料、逻辑分析等方法,结合后真相背景探赜体育“圈层舆论”极化的表征、成因及应对策略。研究认为:体育迷群“圈层舆论”极化呈现出舆论立场极端化、舆论议题偏移化、舆论交往冲突化与舆论表达情绪化表征,引发体育刻板成见固化、公众议程失焦、社会关系分化、话语理性迷失等问题。其形成原因在于体育迷群信息偏食叠加单因接触与恐惧劝服效应、逐利型自媒体陷入“流量拜物教”陷阱、“去中心化”媒介显化放大圈层间可见性矛盾、圈层话语的“表达—传播”受负面情绪裹挟支配等。应对策略:培育体育迷群信息素养与算法互动能力、完善体育媒体自律监管与主流引导机制、创新体育媒介跨圈交流与冲突调节手段、强化体育舆情情绪防控与信息监督。
Addressing and guarding against the polarization of echo chamber public opinion in sports is a critical task for improving the network governance system and fostering a healthy public opinion ecosystem in sports.Employing methods such as literature review and logical analysis,and against the backdrop of a post-truth era,this study investigates the manifestations,causes,and countermeasures for the polarization of echo chamber public opinion in sports.Research indicates that the polarization of"group public opinion"among sports fans manifests in extreme stances,shifting topics,confrontational interactions,and emotional expressions.This leads to issues such as solidified stereotypes in sports,loss of focus in public agendas,social division,and diminished rational discourse.The causes stem from sports fans'selective exposure to information,combined with single-source contact and fear-based persuasion effects,profit-driven media falling into the"traffic fetishism"trap,decentralized media amplifying visibility conflicts between groups,and negative emotions dominating the expression and dissemination of group discourse.Countermeasures include enhancing sports fans'information literacy and algorithmic interaction skills,strengthening self-regulation and mainstream guidance mechanisms in sports media,innovating cross-group communication and conflict resolution methods in sports media,and improving emotional control and information supervision in sports public opinion.
作者
单鹏
车旭升
陆郅韬
SHAN Peng;CHE Xusheng;LU Zhitao(Nantong University,School of Sports Science,Nantong Jiangsu,226019)
出处
《湖北体育科技》
2026年第1期96-102,共7页
Hubei Sports Science
关键词
体育迷群
体育舆论
圈层舆论
舆论极化
sports fandom group
sports public opinion
echo chamber public opinion
polarization of public opinion
