摘要
低空体育消费场景包括休闲体验型、教育科普型、竞技挑战型、功能服务型4种类型,培育低空体育消费场景是推动低空经济由政策驱动发展转向市场驱动发展、赋予体育产业发展新动能的重要路径。基于网络文本分析方法,以某社交平台用户生成文本和评论为数据源,运用隐狄里赫利分配模型与情感分析方法,分析消费者关注的低空体育消费主题与情感倾向。经分析发现,低空体育消费场景的消费者关注主题可归纳为5个主题,即大众化低空体育休闲体验、青少年导向的普及与推广、低空体育消费情感与评价、专业技能培训与设备、竞技性低空体育赛事与参与。当前,低空体育消费主题场景面临应用失衡、情感体验分化、培育环境制约、产业生态系统缺陷的培育困境。由此,提出了低空体育消费场景培育的优化路径:推动低空体育消费场景多主题化应用,进一步深化培育低空体育市场主体;增强低空体育市场主体信心,构建完善的低空体育产业生态系统;建立高效、协同的低空飞行空域管理机制,破解低空飞行空域资源开放制约难题;促进产业生态系统的各子系统协同互联,实现低空体育消费多元主题场景的有效转换应用。
Low-altitude sports consumption scenarios include leisure experience type,science popularization and education type,competitive challenge type and functional service type.Cultivating low-altitude sports consumption scenarios is an important way to promote the development of the low-altitude economy from policy-driven to market-driven and to give new momentum to the development of the sports industry.Based on the network text analysis method,with the text and comments generated by users of a social platform as the data sources,this paper analyzes the themes and emotional tendencies of low-altitude sports consumption that consumers pay attention to by using the implicit Dirihli distribution model and emotional analysis method.Through analysis,it is found that the consumers’key concerns of low-altitude sports consumption scenarios can be summarized into five themes,namely,popular low-altitude sports leisure experience,youth-oriented popularization and promotion,low-altitude sports consumption emotion and evaluation,professional skills training and equipment,competitive low-altitude sports events and participation.At present,the thematic scenariosof low-altitude sports consumption are facing the cultivation dilemmas of unbalanced application,differentiation of emotional experience,constraints on the cultivation environment and flwas of industrial ecosystem.Therefore,the optimization paths of cultivating low-altitude sports consumption scenarios are put forward.To promote the multi-theme application of low-altitude sports consumption scenarios,further deepen the cultivation of the market entities of the low-altitude sports market,enhance the confidence of themarket entities of the low-altitude sports market,build a sound ecological system of the low-altitude sports industry,establish an efficient and coordinated low-altitude flight airspace management mechanism,and address the constraints on the opening of low-altitude flight airspace resources;To promote the synergistic interconnection of various subsystems of the industrial ecosystem,and realize the effective transformation and application of multi-thematic scenarios of low-altitude sports consumption.
作者
陈元欣
徐杰忠
罗思颖
陈磊
CHEN Yuanxin;XU Jiezhong;LUO Siying;CHEN Lei(School of Economics&Management,Wuhan Sports University,Wuhan,Hubei 430079,China;School of Physical Education and Sports,Central China Normal University,Wuhan,Hubei 430079,China)
出处
《首都体育学院学报》
北大核心
2025年第6期585-595,共11页
Journal of Capital University of Physical Education and Sports
基金
国家社会科学基金青年项目(23CTYO03)。
关键词
低空经济
体育消费
消费场景
航空运动
户外运动
Low-altitude Economy
Sports Consumption
Consumption Scenarios
Aviation Sports
Outdoor Sports
