摘要
贵州“村字号”赛事旅游IP高质量发展通过在地性场域重构与情感共同体塑造,实现了乡村文化空间的活态传承与创新性表达。贵州“村字号”赛事旅游IP将传统体育、节庆习俗等文化要素深度嵌入乡村物理空间,通过空间功能再造与仪式符号创新,重塑了地方精神载体的符号价值,构建起具有强吸引力和认同感的文化生产系统。研究表明:文化资本经由专业化、市场化路径转化为经济、社会、生态等多维价值,形成“文化保护—价值转化—反哺创新”的可持续性闭环,实现贵州“村字号”赛事旅游IP高质量发展系统性循环增益;通过治理体系创新与政策工具包精准供给,确立村民核心主体地位、优化政府角色定位、激活市场与社会力量参与、构建多元共治格局,为贵州“村字号”赛事旅游IP高质量发展提供了制度保障与流量裂变支撑。因此,期待贵州“村字号”赛事旅游IP以文化为魂、产业为体、制度为脉的乡村内生型振兴范式,能为贵州、全国乃至全球乡土文化复兴与高质量发展提供“中国贵州方案”。
The high-quality development of the tourism IP of Guizhou“village”events has realized the living inheritance and innovative expression of rural cultural space through the reconstruction of local field and the shaping of emotional community.This tourism IP deeply embeds cultural elements such as traditional sports and festival customs into rural physical space,reshapes the symbolic value of the local spiritual carrier,and constructs a cultural production system with strong attraction and recognition through spatial function reconstruction and ritual symbol innovation.The research shows that:Cultural capital is transformed into multi-dimensional values of the economy,society,and ecology through the processes of specialization and marketization,forming a sustainable closed loop of“cultural protection,value transformation,and feedback innovation”.This cycle enables the systematic gain of high-quality development of Guizhou“village”event tourism IP.Through the innovation of governance systems and the precise provision of policy toolkits,the core dominant position of villagers is established,the role of government is optimized,the participation of market and social forces is activated,and the diversified co-governance pattern is constructed.These factors provide institutional guarantees and flow-fission support for the high-quality development of Guizhou“village”event tourism IP.Guizhou's strategic approach to the development of its“village”event tourism IP centers on three fundamental elements:culture as its soul,industry as its body,and institutional frameworks as its lifeblood.This approach has pioneered an endogenous rural revitalization model,offering a“Guizhou Solution”for the revival and high-quality development of local cultures in Guizhou,throughout China,and around the world.
作者
杨乙元
YANG Yiyuan(Liupanshui Normal University,Liupanshui 553004,Guizhou,China)
出处
《四川旅游学院学报》
2026年第2期20-31,共12页
Journal of Sichuan Tourism University
基金
贵州省2024年哲学社会科学规划年度课题“新质生产力赋能贵州体育旅游产业数智化战略转型与升级路径研究”,项目编号:24GZYB125。
