摘要
良好的城市国际形象能够辐射强大凝聚力与吸引力,提升城市建设发展软实力与国际影响力。文章以世遗之城泉州为视角,采用SWOT分析法分析泉州城市形象跨文化传播的内外部环境,探究其发展优劣势以及面临的机遇与挑战,从外宣翻译、传播渠道、城市规划、文化保护、文化亲缘等五个方面提出优化策略与建议,旨在丰富城市国际形象跨文化传播路径,提升城市国际影响力。
A sound international urban image can exert strong cohesion and appeal,enhancing a city's soft power in construction and development as well as its international influence.Taking Quanzhou,a world heritage city,as the research object,this paper adopts the SWOT analysis method to examine the internal and external environments of the cross-cultural communication of Quanzhou's urban image,exploring its strengths,weaknesses,opportunities and challenges.Optimized strategies and suggestions are proposed from five aspects:international communication translation,communication channels,urban planning,cultural protection,and cultural affinity.The purpose is to enrich the cross-cultural communication paths of the city's international image and elevate its international influence.
作者
陈瑜萍
蔡岚岚
CHEN Yu-ping;CAI Lan-lan(School of Foreign Languages,Quanzhou Normal University,Quanzhou 362000,Fujian,China)
出处
《黔南民族师范学院学报》
2025年第5期104-109,共6页
Journal of Qiannan Normal University for Nationalities
基金
福建省中青年教师教育科研项目(社科类)一般项目“泉州世遗活化传承视域下旅游英语人才培养模式研究”(JAS21229)
泉州师范学院本科高校教育教学改革研究项目“‘以学为中心、教为主导’旅游英语生态课堂构建研究”(JGX2021057)。
关键词
SWOT分析
城市国际形象
跨文化传播
世遗之城
SWOT analysis
international urban image
cross-cultural communication
world heritage city
