摘要
文化反映的是国家的历史和民族的精神,不同时期的文化传递的思想也不尽相同。红色文化,源于中国革命时期,是中国文化不可或缺的一部分,并以其独特的本土特色成为视觉传达设计师的灵感源泉,进而承载着视觉传达设计的灵魂。在文化产业大发展的背景下,将红色文化融入视觉传达设计中,能引导人们养成红色精神和培养理想信仰,不仅能提升视觉传达设计的内涵,还能传承和发扬红色文化。本文先陈述红色文化的内涵及特征,之后在分析红色文化在视觉传达设计中应用的价值和原则的基础上总结出具体应用对策,以供参考。
Culture reflects a nation's history and its people's spirit,with different eras conveying distinct ideologies.Red Culture,originating from China's revolutionary period,constitutes an indispensable part of Chinese culture.With its unique local characteristics,it serves as a wellspring of inspiration for visual communication designers and embodies the soul of visual communication design.Against the backdrop of rapid development in the cultural industry,integrating Red Culture into visual communication design can guide people in cultivating the revolutionary spirit and fostering ideological beliefs.This integration not only enriches the depth of visual communication design but also preserves and promotes Red Culture.This paper first outlines the connotation and characteristics of Red Culture.Subsequently,based on an analysis of the value and principles of its application in visual communication design,it summarizes specific implementation strategies for reference.
作者
梁东方
LIANG Dongfang(Jilin Animation Institute,Changchun 130000,China)
出处
《鞋类工艺与设计》
2025年第24期63-65,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
视觉传达
红色文化
意义
原则
路径
visual communication
red culture
significance
principles
pathways
