摘要
为破解农技推广中“低采纳率困境”,将禀赋效应理论引入农户技术采纳决策分析,构建“人-地-技术”三维交互的理论框架,利用广东省和海南省489份稻农调研数据,采用Probit回归模型与调节效应模型,解析农户绿色施肥技术采纳的行为机制。结果表明:(1)禀赋效应通过情感认知与价值幻觉双重路径促进农户绿色施肥技术采纳。(2)产量损失激发农户的损失厌恶感,进而强化了禀赋效应对农户技术采纳的促进作用。土地细碎化的风险缓冲功能削弱了禀赋效应对农户技术采纳的促进作用。(3)产量损失与土地细碎化的调节作用具有农户分化特征:随着产量损失增加,禀赋效应对生产型农户技术采纳决策的促进作用显著增强;随着土地细碎化程度提高,禀赋效应对生活型农户技术采纳的正向影响显著减弱。据此,强化农地产权认知、优化科学施肥的宣传路径、推进土地综合整治等措施,可以激发南方稻区农户绿色施肥技术采纳的行为。
To break through the“low adoption rate dilemma”in agricultural technology promotion,the endowment effect theory is introduced into the analysis of farmers’technology adoption decisions,and a three-dimensional interaction theoretical framework of“person-land-technology”is constructed.Based on the survey data of 489 rice farmers in Guangdong Province and Hainan Province,Probit regression model and moderation effect model are used to analyze the behavioral mechanism of farmers’adoption of green fertilization technology.The results show that:(1)The endowment effect promotes farmers’adoption of green fertilization technology.(2)The loss of yield triggers farmers’loss aversion,thereby strengthening the promoting effect of the endowment effect on farmers’technology adoption.The risk buffering function of land fragmentation weakens the promoting effect of the endowment effect on farmers’technology adoption.(3)The moderating effects of yield loss and land fragmentation have characteristics of farmer differentiation:As yield loss increases,the promoting effect of the endowment effect on the technology adoption decisions of production-oriented farmers significantly enhances;as the degree of land fragmentation increases,the positive impact of the endowment effect on the technology adoption of living-oriented farmers significantly weakens.Based on this,measures such as strengthening farmers’cognition of land property rights,optimizing the publicity path of scientific fertilization,and promoting comprehensive land consolidation should be taken to stimulate the behavior of farmers in the southern rice-growing areas to adopt green fertilization technology.
作者
郑沃林
陈小知
龚振涵
ZHENG Wolin;CHEN Xiaozhi;GONG Zhenhan(School of Credit Management,Guangdong University of Finance,Guangzhou 510521,China;South China Institute of Innovative Finance,Guangdong University of Finance,Guangzhou 510521,China)
出处
《地域研究与开发》
北大核心
2025年第6期155-161,共7页
Areal Research and Development
基金
教育部人文社会科学基金项目(23YJC790204)
广东省基础与应用基础研究基金项目(2023A1515110314)
广东省哲学社会科学规划项目(GD24YGL08)
广州市基础与应用基础研究专题项目(2024A04J3286)
广州市哲学社会科学“十四五”规划课题项目(2025GZGJ112)。
关键词
禀赋效应
绿色施肥技术
损失厌恶
土地细碎化
农户分化
endowment effect
green fertilisation technology
loss aversion
land fragmentation
rural-household differentiation
