摘要
春节作为中华民族最重要的传统节日,其申遗成功标志着中华文化在全球舞台上的又一重要突破。在此背景下,本研究以春节申遗宣传片《春节:中国人庆祝传统新年的社会实践》为分析对象,结合Martin和White评价理论中的态度系统和冯德正提出的多模态话语分析框架来研究“文化中国”形象是如何通过国家拍摄的春节申遗宣传片来建构的。研究结果显示,宣传片中构建了:1)人民生活幸福且富有创造力的“文化中国”形象;2)以“和”、“礼”等儒家思想主导的“文化中国”形象;3)在包容中传承的“文化中国”形象。宣传片主题聚焦于春节作为非物质文化遗产的价值和意义,极大地提高了中国人民的文化认同感和自豪感,也为推动中外文化合作交流提供了重要契机。
The Spring Festival,as the most significant traditional holiday of China,has achieved another crucial breakthrough for Chinese culture on the global stage through its successful UNESCO Intangible Cultural Heritage designation.In this context,this study takes the official promotional film“Spring Festival:social practices of the Chinese people in celebration of traditional new year”as analytical focus.By employing Appraisal Theory(specifically the attitude system)and Feng Dezheng’s multimodal discourse analysis framework,the research investigates how the“Cultural China”image is constructed through state-produced promotional media for the Spring Festival’s heritage nomination.The findings reveal three key dimensions of the“Cultural China”image portrayed in the film:(1)A culturally vibrant China characterized by the happiness and creativity of its people;(2)A Confucian-inspired China emphasizing values of“He”(harmony)and“Li”(propriety);(3)A China preserving traditions through cultural inclusiveness.Centering on the value and significance of the Spring Festival as intangible cultural heritage,the promotional film significantly enhances Chinese people’s cultural identity and pride,while also creating important opportunities for fostering cultural exchange and cooperation between China and other nations.
作者
李瑶宇
Li Yaoyu(Xi’an International Studies University,Xi’an,710128,China)
出处
《语言与文化研究》
2026年第1期258-261,共4页
Language and Culture Research
关键词
春节申遗宣传片
文化中国
态度系统
多模态建构
Spring festival’s UNESCO ICH nomination films
Cultural China
Attitude system
Multimodal construction
