摘要
户外商业广告作为语言文字运用的重要组成部分,不仅可以给品牌带来更多的商业价值,更是一个城市文化的重要载体。本文以长沙市区户外商业广告的语言艺术及其规范性作为研究对象,通过实地调查,从语音、词汇、修辞和句式选择四个方面进行分析,认为长沙市区的户外商业广告用语整体水平较高,并且大部分广告用语还进行了语言艺术加工,具有研究价值,但还存在着用字、造句方面的问题。针对这些不规范的广告用语的问题,本文提出了具体的整改措施,旨在促进长沙市区户外商业广告语言健康发展。
As an important component of language use,outdoor commercial advertisements not only bring more commercial value to brands but also serve as a significant carrier of urban culture.This paper focuses on the linguistic artistry and standardization of outdoor commercial advertisements in Changsha City.Through field investigations and analysis from four aspects-phonetics,vocabulary,rhetoric,and sentence structure,it is concluded that the overall quality of outdoor commercial advertisement language in Changsha City is relatively high.Most of the advertisements have undergone linguistic artistic processing,making them worthy of study.However,issues related to word usage and sentence construction still exist.In response to these non-standard advertising language practices,this paper proposes specific rectification measures aimed at promoting the healthy development of outdoor commercial advertisement language in Changsha City.
作者
吕思远
尹戴忠
Lv Siyuan;Yin Daizhong(Hunan University of Science and Technology,Xiangtan,411201,China)
出处
《语言与文化研究》
2026年第1期1-7,共7页
Language and Culture Research
基金
湖南省社会科学评审委员会项目“长株潭都市圈商业招牌用字及规范化研究”(XSP25YBC051)之阶段性成果。
关键词
长沙市区
户外商业广告
语言文字
问题与优化
Changsha City
Outdoor commercial advertisements
Language and script
Issues and optimization
