摘要
基于框架理论,以《南方日报》全媒体平台第十五届全运会报道为研究对象,采用内容分析法与媒介研究法,探讨媒体如何通过报道策略建构粤港澳青少年的文化认同。研究发现,媒体通过体育竞技-文化符号融合叙事、区域协同议题设置、青少年参与式传播三大路径建构文化认同,但在常态化传播与技术应用上存在不足。据此提出要构建“体育-文化-教育”共生系统,为跨区域体育赛事传播赋能文化认同提供理论范式与实践参考。
Based on framing theory,this study takes the multimedia coverage of the 15th National Games by Southern Daily as its research subject.Employing content analysis and media research methods,it investigates how the media constructs the cultural identity of youth in the Guangdong⁃Hong Kong⁃Macao Greater Bay Area through reporting strategies.The findings reveal that the media constructs cultural identity primarily through three pathways:narratives that integrate sports with cultural symbols,the setting of regional collaborative agendas,and participatory communication involving the youth themselves.However,shortcomings are identified in routine dissemination and the application of technology.Consequently,the study proposes the construction of a symbiotic“sports⁃culture⁃education”system,aiming to provide a theoretical framework and practical reference for leveraging cross⁃regional sports event communication to foster cultural identity.
作者
钟莉萍
ZHONG Liping(School of Arts and New Media,Guangzhou City Polytechnic,Guangzhou 511370,China)
出处
《广州城市职业学院学报》
2025年第4期62-66,共5页
Journal Of Guangzhou City Polytechnic
基金
第十五届全国运动会组织委员会十五运会和残特奥会粤港澳协同发展理论与实践研究课题“十五运会和残特奥会增强粤港澳青少年文化认同感和归属感研究”(编号:2025GBA-181)。
关键词
全运会
新闻报道
粤港澳青少年
文化认同
媒介框架
National Games
news reporting
youth in Guangdong⁃Hong Kong⁃Macao Greater Bay Area
cultural identity
media framing
