摘要
针对潮玩角色服饰设计同质化严重、创新乏力的问题,本研究以潮玩角色服饰为对象,依托AIGC技术探索其赋能设计路径,以突破创作局限并推动产业升级。基于AIGC技术实践操作,对棉花娃娃和Labubu潮玩角色展开服饰设计实践。通过AI设计参数,生成多组设计样本,并提出“潮玩角色定位-主题预构-AIGC赋能设计-设计优化”数字化路径。经中国国际大学生创新创业大赛成果转化和潮玩服饰设计工作室实践验证,AIGC路径显著提升了设计效率并保障潮玩角色一致性,市场接受度高。本研究可有效促进主题元素的现代化转译,同时为服装设计领域对抗同质化竞争提供可复用的技术方案。
In response to the severe homogenization and lack of innovation in character costume design for trendy toys,this study focuses on trendy toy character costumes and explores an AIGC-based empowerment strategy to overcome creative limitations and drive industrial upgrading.Leveraging practical applications of AIGC technology,design experiments were conducted on popular characters such as Pop Mart's cotton dolls and Labubu.By utilizing AI-driven design parameters,multiple design variants were generated,leading to the development of a digital workflow:"character positioning-theme conceptualization-AIGC-empowered design-iterative optimization".Through implementation in the China International College Students'Innovation and Entrepreneurship Competition and application within a trendy toy costume design studio,this AIGC-enabled approach demonstrated significant improvements in design efficiency,ensured consistent character branding,achieved high market acceptance,facilitated the modern reinterpretation of thematic elements,and provided a scalable technical framework for mitigating homogenization in the fashion design domain of trendy toys.
作者
张沙沙
ZHANG Shasha(Wuhan Vocational College of Software and Engineering(Wuhan Open University),Wuhan 430205,China)
出处
《西部皮革》
2025年第22期120-122,共3页
West Leather
基金
武汉市职成教协会·武汉开放大学2024年度课题“‘赛—创—教’三元耦合人才培养体系研究”(2024-04Y)。
关键词
AIGC
潮玩角色
服饰设计
路径研究
文化转译
AIGC
Trend-setting characters
Fashion design
Pathway research
Cultural translation
