摘要
文章探讨全媒体时代服装表演产业链的数字化发展路径,分析数字技术在提升品牌传播、优化设计生产、丰富消费体验及推动产业智能化等方面的核心作用。结合典型案例,从设计、人才、创意、传播四个维度构建发展策略,提出产业应通过深度融合数字技术,构建虚实共生、数据驱动、用户共创的新生态,以提升响应速度与可持续竞争力,助力中国服装表演产业在全球时尚格局中占据主动。
The article explores the digital development path of the fashion show industry chain in the era of all-media,analyzing the core role of digital technology in enhancing brand communication,optimizing design and production,enriching consumer experience,and promoting industrial intelligence.By combining typical cases,it constructs development strategies from four dimensions:design,talent,creativity,and communication.It proposes that the industry should deeply integrate digital technology to build a new ecosystem characterized by the coexistence of virtual and real,data-driven,and user co-creation,thereby improving response speed and sustainable competitiveness,and helping China's fashion show industry take the initiative in the global fashion landscape.
作者
杨卓轩
YANG Zhuoxuan(Shaanxi Fashion Engineering University,Xi'an 712046,China)
出处
《西部皮革》
2025年第22期14-16,共3页
West Leather
关键词
全媒体
服装表演产业链
数字化
发展策略
数字技术
Omni-media
fashion show industry chain
digitalisation
development strategy
digital technology
