摘要
当汽车产业迎来百年未有之大变革之际,丰田汽车虽在混动技术领域领先,其电动化转型步伐却屡受质疑。以“丰田节奏”——“谋定而后动,知止而有得”的战略定力——为理解框架,重新审视丰田的电动化战略尤为重要。研究表明,丰田所质疑的并非电动化本身,而是“新能源车等同于纯电动车”的单一化发展范式。基于其长期积淀的技术路径与全球市场差异性认知,丰田坚持走多元化技术并行之路,以此实践其碳中和承诺。在中国市场,这一节奏体现为战略灵活性与本土化适配。面对中国电动化与智能化的快速演进,丰田自2023年起积极推进战略转向,在“为所有人提供移动出行”的理念下加速电动化布局。丰田节奏不仅为其全球转型提供了持续支撑,也为汽车产业在激变中探索稳健、包容的转型路径提供了重要参照。
In the face of profound changes unseen in a century,Toyota is far ahead of other automakers in hybrid technology,but its pace of electrification transformation is under heavy criticism from the public.It is necessary to reassess Toyota auto electrification strategy within the frame of Toyota rhythm,i.e."plan before practice"and"gains lie in contentment".The study shows that what Toyota queries about is not the electrification itself but the single development mode which equals new energy vehicle with electric vehicle(EV).Based on the long-term accumulated technical roadmap and the cognition of global market differences,Toyota persists in parallel use of diversified technologies to meet carbon neutrality commitment.In Chinese market,Toyota rhythm is further reflected with strategic flexibility-localization adaptation.In face of the rapid evolution of electrification and intelligentization,Toyota actively promoted the strategic shift toward accelerating the electric vehicle(EV)layout under the concept of"Mobility for All".Toyota rhythm not only provides lasting support for its transformation around world,but also important reference for auto industry probing stable and inclusive transformation path in radical change.
作者
汪婉
WANG Wan(School of Economics,Peking University,Beijing,100871,China)
出处
《现代日本经济》
北大核心
2025年第6期46-61,共16页
Contemporary Economy of Japan
关键词
日本
丰田节奏
新能源汽车
电动汽车
全方位、多路径技术战略
Japan
Toyota rhythm
new energy vehicle
electric vehicle(EV)
a comprehensive and multi-path technological strategy
