摘要
在全球化背景下,提升国家文化软实力、构建立体国家形象成为重要议题。电影作为跨文化传播核心媒介,其“文化转码”成效直接影响中国形象国际传播效果。本研究基于全球本土化理论,聚焦21世纪以来的当代中国电影,系统剖析其文化转码内在机制与实践困境,提出从创作前期定位、中期制作到后期传播的中国特色文化转码路径,旨在为中国电影提升国际影响力、传播中华文化、构建多元立体的中国形象提供参考和建议。
In the context of globalization,enhancing national cultural soft power and constructing a multi-dimensional national image have become crucial issues.As a core medium for cross-cultural communication,the effectiveness of“cultural transcoding”in films directly influences the international communication effect of China's image.Based on the theory of glocalization,this study focuses on contemporary Chinese films since the 21st century,systematically analyzes the internal mechanism and practical dilemmas of its cultural transcoding,and proposes a cultural transcoding path with Chinese characteristics covering the pre-production positioning,mid-production process and post-production dissemination.It aims to provide references and suggestions for Chinese films to enhance their international influence,spread Chinese culture,and construct a diverse and multi-dimensional image of China.
作者
李馨怡
樊洪超
孙嘉忆
刘桂玲
LI Xinyi;FAN Hongchao;SUN Jiayi;LIU Guiling(School of Foreign Languages and Cultures,Jilin University,Changchun 130012,China)
基金
2025年度吉林大学大学生创新创业训练计划项目“全球本土化视角下当代中国电影的‘文化转码’与中国形象的多维重构研究”(X202510183028)
吉林省社会科学基金项目“费尔克劳三维框架下融媒体时代吉林省形象的传播及优化研究”阶段性成果(2024B136)。
关键词
全球本土化
当代中国电影
文化转码
国家形象建构
glocalization
contemporary Chinese films
cultural transcoding
national image construction
