摘要
China is a huge force in global sports.Its sports market is booming.Many top brands are raising into China to compete.Anta is a well-developed local sports brand in China and a competitive force in the international market.This research will examine the business model and development strategy of local sports brands in China,using Anta as a case study.This research provides a comprehensive account of Anta’s development history and a detailed analysis of its business model,encompassing production,promotion,and sales.It also offers a clear and concise summary of Anta’s development strategy.The final conclusions are as follows:Anta needs to invest heavily in advertising and technology to promote its products and take full advantages of the domestic market.It should also undertake social responsibility and expand into foreign markets to enhance the brand’s international competitiveness.
