摘要
随着文旅产业的升级和消费者对体验需求的提升,沉浸式体验成为冰雪演艺园区开发的重要方向。通过主题定位、演艺设计、景观营造等手段,构建具有吸引力的沉浸式冰雪演艺园区,为文旅项目开发提供理论参考与实践策略。围绕沉浸式体验的内涵与冰雪演艺园区的开发策略,采用文献分析、案例研究相结合的方法,系统分析沉浸式冰雪演艺园区的设计要点与实施路径。结果显示:沉浸式体验的核心在于通过多感官互动、叙事化场景和用户参与,营造“身临其境”的效果,其在文旅产业中表现为沉浸式剧场、主题光影秀、互动装置等形式;沉浸式冰雪演艺园区开发应该注重主题定位与规划布局、演艺项目设计及冰雪景观与设施建设。
With the upgrading of the cultural and tourism industry and the increasing demand for experience among consumers,immersive experience has become an important direction for the development of ice and snow performance parks.The research aims to explore how to construct an attractive immersive ice and snow performance park through theme positioning,performance design,landscape creation,and so on,hoping to provide theoretical references and practical strategies for the development of cultural and tourism projects.The study focuses on the connotation of immersive experience and the strategies of developing ice and snow performance parks.In the study,literature analysis and case studies are used to systematically analyze the designing points and path of implementing immersive ice and snow performance parks.The finding results go as the following:the core of immersive experience lies in creating an immersive eff ect through multi-sensory interaction,narrative scenes,and user participation;the immersive experience is manifested in the cultural and tourism industry through immersive theaters,themed light and shadow shows,interactive installations,and other forms;the development of immersive ice and snow performance parks should focus on theme positioning and planning layout,performance project design,as well as ice and snow landscape and facility construction.
作者
王锡金
姬丽
Wang Xijin;Ji Li(Suihua University,Suihua 154300,China)
出处
《黑河学院学报》
2025年第12期62-64,共3页
Journal of Heihe University
基金
黑龙江省文化和旅游科研课题“‘沉浸式’冰雪演艺园区的开发建设研究”(2024WL25)
黑龙江省大学生创新创业项目“新时代下寒地黑土冰雪景观营造与设计创新”(S202410236026X)。
关键词
沉浸式艺术形式
冰雪旅游
冰雪演艺园区
immersive
ice and snow tourism
ice and snow performance parks
