摘要
非物质文化遗产(非遗)手工艺作为中华传统文化的重要载体,在食品包装中具有独特的文化内涵价值与情感表达力。然而,对于非遗手工艺的应用仍普遍存在文化内涵表层化、包装展示静态化、包装互动性不足等问题。文章立足非遗手工艺的文化内涵,结合当代食品包装设计的审美逻辑,提出文化感知—互动体验—情感归属3层融合策略路径,并构建包括符号重构、媒介适配与情感嵌入在内的系统化设计方法。通过运用生成式人工智能(AIGC)、增强现实技术(AR)及数字设计技术等智能视觉技术手段,完成食品包装实践设计,并验证了融合策略的应用可行性。
As an important carrier of traditional Chinese culture,intangible cultural heritage(ICH)handicrafts embody unique cultural connotations and emotional resonance in food packaging.However,current applications of ICH often suffer from superficial cultural connotations,static packaging presentation,and limited interactive engagement.This study focuses on the cultural connotations of ICH crafts and aligns it with the aesthetic principles of contemporary food packaging design.It proposes a three-tiered integration strategy comprising cultural perception-interactive experience-emotional belonging,supported by a systematic design methodology encompassing symbol reconstruction,media adaptation,and emotional embedding.By employing intelligent visual technologies such as generative AI(AIGC),augmented reality(AR),and digital design tools,the study implements a practical food packaging design to verify the feasibility of the proposed integration strategy.
作者
刘亚娟
许亨
漆琰玲
才慧
LIU Yajuan;XU Heng;QI Yanling;CAI Hui(Department of Arts and Crafts,Luxun Academy of Fine Arts,Dalian,Liaoning 116650,China;School of Architecture and Art Design,Liaoning University of Science and Technology,Anshan,Liaoning 114051,China)
出处
《食品与机械》
北大核心
2025年第11期234-240,共7页
Food and Machinery
基金
辽宁省文联系统文艺创作生产专项资金扶持项目。
关键词
非遗手工艺
食品包装设计
智能视觉技术
文化融合
交互体验
intangible cultural heritage handicraft
food packaging design
intelligent visual technology
cultural integration
interactive experience
