摘要
随着我国冰雪旅游从小众爱好发展成为大众潮流,文体旅融合成为新时代冰雪旅游产业转型升级的可行路径。通过分析文体旅融合赋能冰雪旅游产品开发的核心价值,发现其能够优化供给结构,丰富冰雪旅游产品体系;激活消费潜能,培育冰雪文体旅融合新业态新场景;升级产业效能,提升冰雪旅游产业综合价值。但当前,这一赋能过程也存在冰雪旅游产品文化挖掘浅表化、体育要素与冰雪旅游产品融合深度不足、冰雪旅游融合产品市场开拓与产业协同不充分等开发瓶颈。提出以文化塑魂,构建多元文化矩阵,充实冰雪旅游产品内涵;以体育发力,结合地域文化特色,丰富冰雪旅游产品内容;以旅游为桥,多向做好融合赋能,创新冰雪旅游产品体系等创新开发策略。通过不断开创冰雪旅游产业高质量发展的新局面,以国际化视野加快打造冰雪经济高地,从而让中国冰雪旅游在全球文化交流中持续绽放光彩。
With ice and snow tourism in China evolving from a niche hobby to a mainstream trend,the integration of culture,sports and tourism has become a feasible path for the transformation and upgrading of the ice and snow tourism industry in the new era.By analyzing the core value of the integration of culture,sports and tourism in empowering the development of ice and snow tourism products,it is found that this integration can optimize the supply structure and enrich the ice and snow tourism product system;activate consumption potential and cultivate new forms and scenarios of the integration of ice and snow culture,sports and tourism;upgrade industrial efficiency and enhance the comprehensive value of the ice and snow tourism industry.However,at present,this empowerment process also faces development bottlenecks,such as the superficial excavation of culture in ice and snow tourism products,insufficient in-depth integration of sports elements with ice and snow tourism products,and inadequate market development and industrial coordination of integrated ice and snow tourism products.This paper puts forward innovative development strategies,including taking culture as the soul to build a diversified cultural matrix and enrich the connotation of ice and snow tourism products;taking sports as the driving force to combine regional cultural characteristics and enrich the content of ice and snow tourism products;taking tourism as a bridge to fully realize integrated empowerment in multiple directions and innovate the ice and snow tourism product system.By continuously creating a new situation for the high-quality development of the ice and snow tourism industry and accelerating the construction of a highland of ice and snow economy with an international perspective,China’s ice and snow tourism can continue to shine in global cultural exchanges.
作者
王海荣
孟德瀚
刘伟
WANG Hairong;MENG Dehan;LIU Wei(School of Economics and Management,Suihua University,Suihua 152000,China;School of Art,Design and Architecture,University of New South Wales,Sydney 2033,Australia;Urumqi Social Sports Development Center,Urumqi 830092,China)
出处
《冰雪运动》
2025年第6期81-85,共5页
China Winter Sports
基金
绥化学院校级专项项目(XZ2302005)。
关键词
文体旅融合
冰雪旅游
产品开发
产业赋能
integration of culture,sports and tourism
ice and snow tourism
product development
industrial empowerment
