摘要
利用演化博弈理论构建供应链平台、制造商以及消费者博弈模型,考虑数字化协同、技术溢出效应以及消费者信任因素,研究三方演化行为和均衡策略,通过数值仿真分析不同决策对演化结果的影响。研究结果表明,数字化协同创新收益越高、成本越低越有助于推动制造商数字化创新;平台数字化支持度、消费者信任度和信息资源之间的利用度对推动供应链制造商数字化决策具有积极作用;平台商与制造商之间融合度越高,技术溢出效应冲击效果越大,全部实施数字化协同创新策略实现双赢效应,提升制造商利润。
By using evolutionary game theory,a game model of supply chain platform,manufacturer and consumer was constructed.Considering digital collaboration,technology spillover effect and consumer trust factors,the evolutionary behavior and equilibrium strategy of the three parties were researched.Numerical simulation was used to analyze the impact of different decisions on the evolutionary results.The results show that the higher the digital collaborative innovation income and the lower the cost,the more conducive it is to promote the digital innovation of manufacturers.The digital support of platform,consumer trust and utilization of information resources have a positive effect on promoting the digital decision-making of supply chain manufacturers.The higher degree of integration between platform vendors and manufacturers,the greater the impact of technology spillover effect,and all the digital collaborative innovation strategies are implemented to achieve a win-win effect and enhance the profits of manufacturers.
作者
张晓春
张桂涛
ZHANG Xiao-chun;ZHANG Gui-tao(Business College,Qingdao University,Qingdao 266061,China)
出处
《青岛大学学报(自然科学版)》
2025年第4期80-89,共10页
Journal of Qingdao University(Natural Science Edition)
基金
国家社会科学基金(批准号:19BGL091)资助。
关键词
平台供应链
数字化协同
演化博弈
供应链管理
platform supply chain
digital collaboration
evolutionary game
supply chain management
