摘要
旅游业作为衡量一个地区综合发展水平与活力的关键要素,不仅能够优化产业结构、推动文化交流,还能拉动经济增长,成为推动地方经济可持续发展的重要力量。鉴于此,文章以浙江省旅游业为研究对象,探讨影响旅游业发展的关键因素及其作用机制,运用Eviews10软件对相关数据进行计量分析,构建科学合理的计量模型,综合考量经济、社会、环境等多维因素后发现:地区生产总值(GDP)以及旅游人数这两个关键因素对浙江省旅游业收入呈现出显著的正向影响,即地区经济实力越强、游客数量越多,旅游业收入越高;而工业污染物排放这一环境因素会对旅游业产生不可忽视的负面影响,表明良好的生态环境是旅游业健康发展的重要基础。为实现旅游产业的高质量、可持续发展,文章提出充分发挥经济优势、充分考虑并适应游客多元化需求、加强环保政策执行力度以及拓展海外市场等建议。
As a key indicator for measuring the comprehensive development level and vitality of a region,the tourism industry not only optimizes industrial structure and promotes cultural exchange but also drives economic growth,making it an essential force for promoting the sustainable development of local economy.In light of this,this study takes the tourism industry in Zhejiang Province as its research subject,exploring the key factors influencing tourism development and their mechanisms.By employing Eviews 10 software for econometric analysis of relevant data and constructing a scientifically sound econometric model,the study comprehensively considers multidimensional factors such as economy,society,and environment.It finds that two critical factors—regional Gross Domestic Product(GDP)and the number of tourists—exert a significantly positive impact on the revenue of the tourism industry in Zhejiang Province.In other words,stronger regional economic strength and a greater number of tourists lead to higher tourism revenue.Conversely,the environmental factor of industrial pollutant emissions imposes a non-negligible negative effect on the tourism industry,indicating that a sound ecological environment serves as a crucial foundation for the healthy development of the industry.To achieve high-quality and sustainable development of the tourism industry,this study proposes recommendations,including leveraging economic strengths,accommodating the diverse needs of tourists,enhancing the enforcement of environmental policies,and expanding into overseas markets.
作者
张晓盟
兰俏梅
梁明欣
ZHANG Xiaomeng;LAN Qiaomei;LIANG Mingxin(School of Business,Lishui University,Lishui 323000,Zhejiang)
出处
《丽水学院学报》
2025年第6期34-42,共9页
Journal of Lishui University
基金
丽水学院商学院项目“共同富裕视野下丽水休闲农业区域产业品牌培育研究”(20141507)。
关键词
浙江省
旅游业
影响因素
多元回归
Zhejiang Province
tourism industry
influencing factors
multiple regression
