摘要
运用文献资料、田野调查等方法,剖析数字时代体育非遗媒介化传播的价值、风险及策略。价值:优化传播效能,拓展社会参与,丰富文化表达,提升经济动能。风险:阐释权分化下的价值离散,媒介逻辑凌驾文化本真,情境抽离下的叙事深度消解,数字悬浮与身体在场的割裂。策略:跨主体协商的文化阐释权整合,技术应用的文化价值锚定,强化内容与原生情境的关联,弥合数字悬浮与身体在场的实践鸿沟。
By using the methods of literature review and field investigation,this paper analyzed the value,risks and strategies of the media-based communication of sports intangible cultural heritage in the digital age.Value:It optimizes communication effectiveness,expands social participation,enriches cultural expression,and enhances economic momentum.Risks:They are the dispersion of values under the differentiation of interpretive rights,the dominance of media logic over cultural authenticity,the dissolution of narrative depth under the detachment of context,and the disconnection between digital suspension and physical presence.Strategies:We should integrate the cultural interpretation rights of cross-subject consultation,anchor the cultural value of technological application,strengthen the connection between content and native context,and bridge the practical gap between digital levitation and physical presence.
作者
黄永岳
王艳琼
HUANG Yong-yue;WANG Yan-qiong(School of Physical Education and Health,Guangxi Normal University,Guilin 541006,China)
出处
《体育文化导刊》
北大核心
2025年第12期82-88,共7页
Sports Culture Guide
基金
广西哲学社会科学基金项目(23FTY010)。
关键词
民族传统体育
体育非遗
媒介化传播
数字时代
traditional national sports
intangible cultural heritage in sports
media-based communication
digital age
