摘要
聚焦于数字媒体驱动下“生态产品云市集”平台设计,旨在构建一个集生态产品展示、交易、推广及知识科普于一体的综合性线上平台。通过深入剖析生态产品市场现状及数字媒体技术优势,提出涵盖技术架构搭建、功能模块设计、营销策略制定等多维度的平台设计策略,以解决生态产品流通困境,促进生态经济发展,提升公众生态保护意识,为相关领域的实践与研究提供参考。
This study focuses on the design of the"Ecological Product Cloud Market"platform driven by digital media,aiming to build a comprehensive online platform that integrates ecological product display,trading,promotion,and knowledge popularization.By deeply analyzing the current situation of the ecological product market and the advantages of digital media technology,a multi-dimensional platform design strategy covering technical architecture construction,functional module design,and marketing strategy formulation was proposed to solve the circulation dilemma of ecological products,promote ecological economic development,enhance public awareness of ecological protection,and provide reference for practice and research in related fields.
作者
王国强
宗玲
WANG Guo-qiang;ZONG Ling(Guangdong Innovation and Technology Vocational College,Dongguan 523960,Guangdong,P.R.China)
出处
《森林防火》
2025年第6期170-173,共4页
JOURNAL OF WILDLAND FIRE SCIENCE
基金
广东创新科技职业学院2025年校级科研项目“AIGC赋能下东莞制造业美学元素的潮玩IP转化路径研究”(2025TSZD01)。
关键词
数字媒体
生态产品
云市集
平台设计
生态科普
Digital media
Ecological products
Cloud market
Platform design
Ecological popular science
