摘要
随着人们消费水平和审美能力的提升,文创设计热潮在全国掀起,地域文化元素与文创产品的融合已成为新的市场需求。针对湛江本土地域文化特色,归纳、挖掘出可为文创产品使用的设计题材、视觉元素,从物态文化、行为文化和心态文化角度,结合相关文创产品的设计实践,探讨具有本地知识产权(intellectual property,IP)特色的文创产品设计新思路,以期为湛江文创产品的可持续发展提供新的可能。
With the improvement of people's consumption level and aesthetic ability,the upsurge of cultural and creative design has been set off across the country,and the integration of regional cultural elements and cultural and creative products has become a new market demand.In view of the regional cultural characteristics of Zhanjiang.this paper summarizes and excavates the design themes and visual elements that can be used for cultural and creative products.From the perspectives of material culture,behavior culture and mentality culture,combined with the design practice of related cultural and creative products,this paper discusses new ideas for cultural and creative product design with local intellectual property(IP)characteristics,in order to provide new possibilities for the sustainable development of Zhanjiang's cultural and creative products.
作者
余念
程千芮
YU Nian;CHENG Qianrui(Zhanjiang Open University,Zhanjiang 524000,Guangdong,China)
出处
《上海包装》
2025年第11期149-151,共3页
Shanghai Packaging
基金
湛江市哲学社会科学2024年度规划项目“文化IP视域下湛江地域特色文创设计研究”(ZJ24YB02)。
关键词
文化IP
湛江
文创设计
地域特色
cultural IP
Zhanjiang
cultural and creative design
regional characteristic
