摘要
在数字化背景下,为解决粤剧文创产品设计存在的文化元素提取耗时长、创意同质化以及符号语义表达不精准等问题,基于人机协同设计理论,构建了以“技术-文化-设计”为核心的3层结构化提示词体系,并将其应用于人工智能(artificial intelligence,AI)图像生成技术中。通过“用户需求分析—文化符号解构—技术转译—多元化场景应用”的闭环流程,有效提升了设计效率,突破了传统思维局限。研究成果为粤剧非物质文化遗产的数字化传承与创意转化提供了具有可行性的人机协同设计方法学,对岭南地区非物质文化遗产的产业发展具有重要参考意义。
Under the background of digitalization,in order to solve the problems such as time-consuming cultural element extraction,homogenized creativity and inaccurate symbolic meaning expression in the design of Cantonese Opera cultural and creative products,based on the humanmachine collaborative design theory,a three-layer structured prompt word system with"technology-culture-design"as the core is established and applied to Artificial Intelligence(AI)image generation technology.Through the closedloop process of"user demand analysis-cultural symbol deconstruction-technical translation-diversified scenaric application",the design efficiency is effectively improved and the traditional thinking limitations are broken through.The research results provide a feasible human-machine collaborative design methodology for the digital inheritance and creative transformation of Cantonese Opera intangible cultural heritage,holding important reference significance for the industrial development of intangible cultural heritage in Lingnan region.
作者
黄春梅
HUANG Chunmei(Guangdong Polytechnic of Industry and Commerce,Guangzhou 510000,Guangdong,China)
出处
《上海包装》
2025年第11期46-48,共3页
Shanghai Packaging
关键词
粤剧
文创设计
非物质文化遗产传承
数字化
Cantonese Opera
cultural and creative design
intangible cultural heritage inheritance
digitalization
