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基于AR/VR技术的冀中南商文化图腾沉浸式体验设计

Immersive Experience Design for Shang Culture Totems in Central-Southern Hebei Based on AR/VR Technologies
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摘要 随着数字技术的发展,增强现实(augmented reality,AR)和虚拟现实(virtual reality,VR)技术为文化遗产的活化与传播提供了新途径。以冀中南商文化图腾为例,探讨基于AR/VR的沉浸式体验系统构建。通过整合技术分析与文化特征,提出了涵盖系统架构、虚拟场景构建及多模态交互功能的完整设计方法。研究结果表明,该系统能够有效突破时空限制,生动再现商代图腾的艺术内涵与礼制功能,为文化遗产的“活态”传承提供了兼具理论价值与实践意义的创新路径。 With the development of digital technology.Augmented Reality(AR)and Virtual Reality(VR)technologies provide a new way for the revitalization and communication of cultural heritage.Taking Shang culture totems in central-southern Hebei as an example,this paper discusses the establishment of immersive experience system based on AR/VR.By integrating technical analysis and cultural characteristics,a complete design method covering system architecture,virtual scenario construction and multimodal interaction functions is proposed.The research results show that the system can effectively break through the temporal and spatial limitations,and vividly reproduce the artistic connotation and ritual function of totems in the Shang Dynasty,providing innovation paths with both theoretical value and practical significance for the"living"inheritance of cultural heritage.
作者 侯力丹 李羽桐 HOU Lidan;LI Yutong(School of Architecture&Art Design,Hebei University of Technology,Zhenjiang 212000,Jiangsu,China)
出处 《上海包装》 2025年第11期34-36,共3页 Shanghai Packaging
基金 2021—2022年度河北省社会科学基金重点项目“图腾视域下冀中南地区商文化研究”(HB21YS001)。
关键词 增强现实 虚拟现实 商文化 图腾 冀中南地区 沉浸式体验 文化遗产数字化 Augmented Reality Virtual Reality Shang culture totem central-southern Hebei region immersive experience cultural heritage digitization
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