摘要
[目的]该文以2024年“China Travel”热潮为背景,深入探究西方自媒体对中国城市形象的他者塑造路径及其对自我塑造的启示。[方法]选取YouTube、TikTok、X平台上海外自媒体发布的北京、上海、重庆、广州、西安五座城市的2948条旅游视频为研究对象,根据议程设置、视觉文化、影像叙事、跨文化交际等理论,采用实证分析法对旅游视频的生产、传播、接收过程进行研究。[结果]从建构主题、视觉符号组合、叙事方法及打破刻板印象的互动效果等方面揭示西方自媒体对中国城市形象“他塑”的重要特征。[结论]结合“他塑”提出中国城市形象“自塑”优化建议:多元叙事、“主观体验式”叙事、城市特色视觉表达及反差叙事。
[Purpose]Against the backdrop of the 2024"China Travel"boom,this study aims to conduct an in-depth exploration of the other-fashioning paths of Chinese cities'images by overseas self-media and to make suggestions for self-fashioning.[Method]A total of 2,948 travel videos about five Chinese cities(Beijing,Shanghai,Chongqing,Guangzhou,and Xi'an),published by overseas self-media on platforms including YouTube,TikTok and X,were selected as research objects.Based on theories such as agenda-setting,visual culture,visual narration,and cross-cultural communication,the study uses the empirical analysis method to examine the production,dissemination,and reception processes of these travel videos.[Result]The key characteristics of the"other-fashioning"of Chinese cities'images by overseas self-media were revealed from the videos'themes,visual symbols,narrative methods,and the interactive effects of cultural stereotypes.[Conclusion]Optimization suggestions for the self-fashioning of Chinese cities'images were proposed including diversified narration,"subjective experiential"narration,city-specific visual expression,and contrastive narration.
作者
刘奕奕
冯心怡
刘奕
陈果
李林
陈浪
LIU Yiyi;FENG Xinyi;LIU Yi;CHEN Guo;LI Lin;CHEN Lang(Central China Normal University,Wuhan Hubei,430079,China)
出处
《文化创新比较研究》
2025年第34期156-160,共5页
Comparative Study of Cultural Innovation
基金
2025年度国家级大学生创新创业训练计划资助项目“‘China Travel’热潮下海外自媒体的中国城市形象‘他塑’路径及启示”(项目编号:202510511062)。
