摘要
本文以用户体验为核心视角,探讨零售商业空间设计的逻辑范式与功能分区的优化路径。通过分析消费者在空间中的感知、行为与心理需求,提出以人为本的设计原则,强调空间叙事性、动态交互性与文化符号化对用户体验的塑造作用。研究发现,功能分区的优化需突破传统限制,构建具有情感黏性与认知深度的复合型空间结构。
This paper takes user experience as the core perspective to explore the logical paradigm of retail commercial space design and the optimization path of functional zoning.By analyzing consumers'perception,behavior and psychological needs in the space,the people-oriented design principle is proposed,emphasizing the shaping effect of spatial narrativity,dynamic interactivity and cultural symbolization on the user experience.The research finds that the optimization of functional zoning needs to break through traditional limitations and construct a composite spatial structure with emotional stickiness and cognitive depth.
作者
陈文
CHEN Wen(Nanjing Institute of Visual Arts,Nanjing 211215,China)
出处
《鞋类工艺与设计》
2025年第23期170-172,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
用户体验
零售商业
结构设计
功能分区优化
user experience
retail commercial
structural design
functional zoning optimization
