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数字游戏赋能中华优秀传统文化“双创”的创新路径探索——以《黑神话:悟空》为例

Exploration of the Innovative Path of Empowering Excellent Traditional Chinese Culture"Double Innovations"with Digital Games—Taking Black Myth:Wukong as an Example
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摘要 在数字技术飞速发展的时代,数字游戏已成为传播中华优秀传统文化重要载体。该文以《黑神话:悟空》为例,探讨数字游戏赋能中华优秀传统文化创造性转化、创新性发展的实践路径。研究发现,数字游戏能够通过多元路径,有效促进中华优秀传统文化的现代化表达与全球化传播,焕发其新生机。同时,还指出当前实践面临多重挑战:文化内涵与娱乐体验难以兼顾、技术成本居高不下、文化表达的准确性与创新性存在张力,以及商业价值与文化价值的协调困境。对此,该文提出构建产学研协同机制以深化文化表达、推动技术工具创新以降低创作门槛、探索多元可持续商业模式以实现双赢、建立科学的多维评价体系引导行业健康发展的数字游戏传播优化路径,旨在为数字时代中华优秀传统文化的活化传承与国际传播提供理论参照与实践借鉴。 In the era of rapid development of digital technology,digital games have become an important carrier for spreading excellent traditional Chinese culture.This article takes Black Myth:Wukong as an example to explore the practical path of digital games empowering the creative transformation and innovative development of excellent traditional Chinese culture.Research has found that digital games can effectively promote the modern expression and global dissemination of excellent traditional Chinese culture through diverse paths,and radiate its new vitality.At the same time,it is also pointed out that current practices face multiple challenges:difficulty in balancing cultural connotations and entertainment experiences,high technological costs,tension between the accuracy and innovation of cultural expression,and the coordination dilemma between commercial value and cultural value.In this regard,the article proposes to establish a collaborative mechanism between industry,academia,and research to deepen cultural expression,promote technological tool innovation to lower the threshold for creation,explore diverse and sustainable business models to achieve win-win situations,and establish a scientific multidimensional evaluation system to guide the healthy development of the digital game communication optimization path.The aim is to provide theoretical reference and practical guidance for the revitalization,inheritance,and international dissemination of excellent traditional Chinese culture in the digital age.
作者 李蕾 LI Lei(Shaanxi Institute of Socialism,Xian Shaanxi,710061,China)
出处 《文化创新比较研究》 2025年第35期177-180,共4页 Comparative Study of Cultural Innovation
关键词 数字游戏 《黑神话:悟空》 中华优秀传统文化 创造性转化 创新性发展 文化传播 Digital games Black Myth:Wukong Excellent traditional Chinese culture Creative transformation Innovative development Cultural communication
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