摘要
元宇宙作为虚拟与现实深度交融的空间,借助AR、VR、MR等技术,正突破传统文旅消费的时空限制,催生虚拟旅游、数字藏品、沉浸式演艺等新业态。该文聚焦元宇宙技术对文旅产业的赋能作用,通过问卷调查分析,系统探究元宇宙赋能镇江文化融入消费新业态的发展现状、用户态度及现存问题。分析发现:部分产品同质化严重,文化内涵挖掘不足;VR设备舒适度低、网络延迟等问题影响体验;开发成本高、盈利模式单一。该研究提出针对性发展策略:挖掘当地文化资源,提升文化传播效果;投入技术研发,打造沉浸式体验场景;创新文旅消费形式,探索多元盈利模式等。该研究以期为镇江文旅产业数字化转型提供参考。
As a space where virtual and real worlds deeply integrate,the metaverse,with the aid of technologies such as AR,VR,and MR,is breaking through the spatiotemporal limitations of traditional cultural and tourism consumption,giving rise to new forms such as virtual tourism,digital collectibles,and immersive performances.This paper focuses on the empowerment of the cultural and tourism industry by metaverse technologies.Through questionnaire surveys and analysis,it systematically explores the current development status,user attitudes,and existing problems of the integration of Zhenjiang culture into new consumption forms empowered by the metaverse.The analysis reveals that some products are highly homogeneous,with insufficient exploration of cultural connotations;low comfort of VR devices and network latency affect the experience;and there are high development costs and single profit models.Therefore,it proposes targeted development strategies,such as tapping local cultural resources to enhance the effect of cultural dissemination;investing in technological research and development to create immersive experience scenarios;and innovating cultural and tourism consumption forms to explore diverse profit models.These suggestions aim to provide references for the digital transformation of Zhenjiang's cultural and tourism industry.
作者
周钰婷
ZHOU Yuting(Nanjing Normal University Zhongbei College,Danyang Jiangsu,212334,China)
出处
《文化创新比较研究》
2025年第35期106-109,共4页
Comparative Study of Cultural Innovation
基金
2023年度江苏省高校哲学社会科学研究一般项目“数字化领导力对中小企业数字化转型的影响和机制研究”(项目编号:2023SJYB2190)
2025年镇江市社科应用研究“旅游发展”专项课题“元宇宙空间中的文旅消费新形态探索”(项目编号:2025LYL25)。
关键词
元宇宙
镇江文化
文旅融合
消费新形态
融合发展
策略
Metaverse
Zhenjiang culture
Integration of culture and tourism
New consumption forms
Integrated development
Strategies
