摘要
该文运用基于“和而不同,地人共生”生态哲学观的多模态生态话语分析框架,旨在探究食品推广片的人地生态身份的话语建构策略和生态属性。经过微观模态、中观意义、宏观意识形态三个方面的分析讨论,有如下三点发现:(1)该片将地球构建为养分的孕育者等,将人类构建为地球的感恩者等;(2)主要使用以下话语建构策略:采取文字、图像、声音非互补强化方式,较多使用物质过程和象征类概念再现过程;(3)该片蕴含显著的三重和谐观,强调人类与世界、地球及发展的和谐。总体来看,该片与生态哲学观一致,属于有益性语篇,值得推广,并进行进一步探究。
The current research explores the discursive construction strategies and ecological attributes of human-earth identities in a food promotion video,within a multi-modal ecological discourse analysis framework rooted in the ecological philosophy of Harmony in Diversity,Human-Earth Coexistence.Through the three-dimensional analysis and discussion of modes,meanings,and ideologies,the following three findings are identified.Firstly,the video constructs such identities of the earth and humans as the creator of nutrients and grateful stewards.In doing so,the video primarily employs the following discursive construction strategies:it predominantly uses non-complementary reinforcement through texts,images,and sounds,the material processes and symbolic conceptual representational processes to emphasize the descriptions of natural phenomena.Last but not least,this video reflects a worldview of tripartite harmony between humans and the world,the earth,and the ecological development.On the whole,the video,in accordance with the ecosophy of this research,can be seen as beneficial,thus worthy of further analyses.
作者
周文娟
杨晓迟
ZHOU Wenjuan;YANG Xiaochi(College of Foreign Languages,Inner Mongolia University of Technology,Hohhot Inner Mongolia,010080,China)
出处
《文化创新比较研究》
2025年第35期20-23,38,共5页
Comparative Study of Cultural Innovation
基金
内蒙古自治区直属高校基本科研业务费项目“中国特色生态共同体话语体系构建研究”(项目编号:JY20230013)
2020年度内蒙古自治区留学回区创新启动类项目“生态语言学概论”。
关键词
“和而不同
地人共生”生态哲学观
多模态生态话语分析
人地关系
经验意义
再现意义
生态身份
The ecosophy of"Harmony in Diversity,Human-Earth Coexistence"
Multi-modal ecological discourse analysis
Human-earth relationships
Experiential meanings
Representational meanings
Ecological identities
