摘要
本文以网红城市哈尔滨的“出圈”现象为研究对象,从媒介逻辑视角切入,系统考察城市旅游发展的内在机制。文章指出,数字影像实践构建了一种具有阈限特质的城市感知方式,使游客在虚实交织的体验中形成对地方的全新理解;而网络迷因的广泛传播则进一步推动了地方经验的符号化扩散,激发广泛的社会参与。在此过程中,人、城市与媒介深度互嵌,共同构建出全感官、共同经验的社会关系网络。在此基础上,本文回归“媒介即隐喻”的理论立场,反思媒介可见性背后的双重效应:社会化媒介在重塑城市地方感的同时,也加剧了情感碎片化与现代性危机。因此,文旅城市的可持续发展不应仅依赖媒介化工具理性,更应回归以人为中心的具身体验,寻求地方与身体之间的动态平衡,从而重建具有多元认同意义的精神家园。
This study examines the underlying mechanisms of urban tourism development through the lens of media logic,taking the viral breakout of Harbin as a case study.It argues that digital image practices construct a liminal mode of urban perception,enabling tourists to develop new understandings of place through hybrid virtual-physical experiences.Meanwhile,the widespread dissemination of internet memes further accelerates the symbolic diffusion of local experience,stimulating broad social participation.Throughout this process,people,the city,and media become deeply entangled,collectively forming a multi-sensory network of social relations grounded in shared experience.Building on the theoretical stance that"media are metaphors,"the paper reflects on the dual effects of media visibility:while social media reshapes the sense of place,it also intensifies emotional fragmentation and crises of modernity.Therefore,the sustainable development of cultural tourism cities should not rely solely on mediatized instrumental rationality.Instead,it must return to human-centered embodied experience,seek a dynamic balance between place and body,and ultimately reconstruct a spiritual home characterized by pluralistic identification.
作者
贾仕海
Shihai Jia(1 School of Art,Heilongjiang University,Harbin,China)
出处
《人文与社会科学学刊》
2025年第11期226-230,共5页
Journal of Humanities and Social Sciences
关键词
城市传播
网络迷因
阈限空间
媒介霸权
Urban Communication
Internet Meme
Liminal Space
Media Hegemony
