摘要
公司竞争力是企业获得持续竞争优势的关键因素。该研究以2023年18家白酒类上市公司为样本,依据其年度财务报告中的净资产收益率等主要财务指标,运用因子分析法(FA)和聚类分析法(CA)对白酒类上市公司的市场竞争力进行综合评价。结果表明,白酒类上市公司的竞争力可以分为良好、一般、较差三类,且大部分企业处于一般水平。同时,针对反映白酒类上市公司竞争力的盈利能力、发展能力和营运能力指标,提出了相应的对策和建议。
Corporate competitiveness is the key factor for enterprises to obtain sustainable competitive advantage.Taking 18 Baijiu listed companies in 2023 as samples,and based on the main financial indicators,such as return on equity in their annual financial reports,using factor analysis(FA)cluster analysis(CA),the market competitiveness of Baijiu listed companies was comprehensively evaluated.Results showed that the competitiveness of listed Baijiu companies could be divided into three categories:good,average,and poor,with most companies at the average level.At the same time,in view of the profitability,development ability and operation capability,which reflected the competitiveness of Baijiu listed companies,the corresponding countermeasures and suggestions were put forward respectively.
作者
刘敬伟
杨婷
童俊
LIU Jingwei;YANG Ting;TONG Jun(School of Business Administration,Moutai Institute,Zunyi 564507,China)
出处
《中国酿造》
北大核心
2025年第12期310-315,共6页
China Brewing
基金
国家社科基金项目(19BJL081)
茅台学院高层次人才科研启动经费资助项目(mygccrc[2022]121)。
关键词
白酒
公司竞争力
因子分析
聚类分析
对策
建议
Baijiu
corporate competitiveness
factor analysis
cluster analysis
countermeasure
suggestion
