摘要
红色记忆植根于中国共产党领导的民族独立、人民解放与国家发展复兴的历史进程中,是凝聚民族共识、传承红色基因的精神纽带,其赓续直接关乎民众对红色文化的认同形成,以及主流意识形态凝聚力的强化。但AI技术与社交媒体的纵深发展,致使“后真相”现象在现代社会泛滥并深度渗透公众认知领域,对红色记忆赓续带来多重挑战。具体表现为事实裁剪与虚假建构导致记忆传播的偏差化扩散,娱乐化改编与戏谑表达致使记忆叙事的崇高性消解,传播公信力与影响力弱化引发记忆权威的信任赤字,多元社会思潮冲击与情感疏离造成记忆代际传递的认同式微。应对这一困境,需重塑红色记忆传播的权威信任,构建科学化的红色记忆传播体系;净化红色记忆传播生态,健全红色记忆信息监管机制;深化红色教育实践,提升全民针对性数字媒介素养。
Rooted in the historical process of national independence,people’s liberation,and national development and rejuvenation under the leadership of the Communist Party of China,Red Memory serves as a spiritual bond for forging national consensus and passing on the red gene.Its continuity is directly related to the formation of the public’s identification with red culture and the strengthening of the cohesive power of mainstream ideology.However,the in-depth development of AI technologies and social media has led to the proliferation of the“post-truth”phenomenon in modern society,which has deeply infiltrated public cognition and posed multiple dilemmas for the continuity of Red Memory.The specific manifestations are as follows.The selective editing of facts and fabrication of false narratives result in the distorted dissemination of memory;recreational adaptation and playful expressions lead to the erosion of the sublimity embedded in memory narratives;the weakened credibility and influence of communication give rise to a trust deficit in the authority of memory;the impact of diverse social ideological trends and the emergence of emotional alienation contribute to the decline of intergenerational identification in memory transmission.To address these predicaments,it is imperative to rebuild authoritative trust in the communication of Red Memory and construct a scientific communication system for it,to purify the communication ecology of Red Memory and improve the regulatory mechanism for Red Memory-related information,to deepen the practice of red-themed education and enhance the public’s targeted digital media literacy.
作者
王佳露
贺先志
WANG Jialu;HE Xianzhi(School of Marxism,Southwest University of Science and Technology,Mianyang 621000,China)
出处
《河南科技学院学报(社会科学版)》
2025年第12期60-69,共10页
Journal of Henan Institute of Science and Technology
基金
天津市哲学社会科学规划一般项目“中国式现代化的逻辑理路与文化形态研究”(TJKS24-008),主持人:李云峰。
