摘要
天津市红色文化资源禀赋得天独厚,既沉淀着不可再生的静态历史遗产,又蕴含着可持续开发的动态经济资本。这种双重属性,是实现保护与发展共赢的战略起点。天津市红色文化资源的价值不仅深植于特殊历史阶段,更体现为融入城市肌理、驱动创新发展的内生动力。该文基于PESTEL模型对政治、经济、社会、技术、环境与法律六维宏观环境的系统分析,从核心提升、业态融合、品牌塑造、机制创新四个维度构建产业化发展路径,实现内容叙事与互动形式的深度融合,打造具有津派特色的文化标识体系,全面释放天津红色文化资源的战略价值。
Tianjin has a unique endowment of red cultural resources,which not only carry non-renewable static historical heritage,but also contain dynamic economic capital for sustainable development.This dual attribute is the strategic starting point for achieving a win-win situation between protection and development.The value is deeply rooted not only in its distinctive historical phas but also manifested as an endogenous driving force integrated into the urban fabric and fueling innovative development.Based on a systematic PESTEL analysis of the macro-environment across six dimensions—political,economic,social,technological,environmental,and legal—this paper constructs an industrial development pathway through four core dimensions:experiential enhancement,format integration,brand building,and institutional innovation.This approach aims to achieve a deep integration of content narrative and interactive forms,establish a cultural identity system with Tianjin characteristics,and fully unleash the strategic value of Tianjin's red cultural resources.
作者
王爽
WANG Shuang(Party School of Dongli District,Tianjin,300300,China)
出处
《文化创新比较研究》
2025年第36期115-119,共5页
Comparative Study of Cultural Innovation
基金
2024年度天津市党校系统科研课题重点项目“天津市红色文化资源产业化发展研究”(项目编号:DXXTKY24-05)。
关键词
红色文化
PESTEL模型
文化产业化
品牌塑造
PPP模式
文旅融合
Red culture
PESTEL model
Cultural industrialization
Brand building
PPP model
Integration of culture and tourism
