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基于双栏模型的设施蔬菜种植户绿色生产技术采纳影响因素分析

Analysis of Influencing Factors of Green Production Technology Adoption by Facility Vegetable Growers Based on the Double-hurdle Model
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摘要 采纳绿色生产技术是实现农业绿色发展的必要条件之一。研究绿色生产技术采纳的影响因素及其机制对于采取精准措施促进农户采纳绿色生产技术进而促进绿色发展具有重要的现实意义。加入合作社对设施蔬菜种植户绿色生产技术的采纳决策与采纳程度均产生显著正向影响;合作社不仅通过提供绿色生产技术和要求种植户采纳绿色生产技术的直接效应,而且通过授权种植户使用区域公用品牌和改善其信息获取状况的中介效应促进绿色生产技术采纳。因此,大力发展合作社,加强区域公用品牌建设和信息建设是促进绿色生产技术采纳的有效途径。 Adopting green production technologies is one of the essential prerequisites for achieving agricultural green development.Studying the influencing factors and mechanisms of green production technology adoption is of important practical significance for taking precise measures to promote farmers'adoption of green production technologies and green development.Joining cooperatives has a significant positive impact on the adoption decision and degree of green production technologies among facility vegetable growers.Cooperatives promote the green production technology adoption not only through the direct effects of providing the green production technologies and requiring the growers to adopt them,but also through the mediating effects of authorizing growers to use a regional public brand and improving their information access.Therefore,vigorously developing cooperatives,and strengthening the construction of regional public brands and information are effective ways to promote the green production technology adoption.
作者 梁姝娜 LIANG Shuna(School of Economics and Management,Weifang University of Science and Technology,Weifang 262700,China)
出处 《鲁东大学学报(哲学社会科学版)》 2025年第6期24-32,共9页 Ludong University Journal:Philosophy and Social Sciences Edition
基金 2025年山东省人文社会科学课题入库在研一般项目“加入合作社对设施蔬菜种植户绿色生产技术采纳的影响研究——以寿光市为例”。
关键词 绿色生产技术采纳 加入合作社 区域公用品牌 信息获取 双栏模型 adoption of green production technologies joining cooperatives regional public brand information acquisition double-hurdle model
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