摘要
随着新媒体行业迎来爆发式增长,短视频平台用户规模持续攀升,已成为信息传播与商业营销的重要阵地。饲料行业作为传统农业产业链中的关键环节,同样面临着数字化转型的迫切需求。在此背景下,短视频逐渐成为饲料企业拓展市场、提升品牌影响力的新利器。基于此,文章先对饲料企业在短视频宣传工作中呈现出的优势进行阐述,并对新媒体时代短视频宣传在饲料企业市场拓展中的应用现状予以探讨,具体包括缺乏精准定位意识、内容制作质量欠佳、运营体系不完善等方面。针对这些问题,提出以下优化策略:强化精准定位,明确账号角色、锁定目标受众;提升内容质量,注重创意策划、提高技术制作水平;完善运营体系,优化内容策划流程、加强用户运营互动、强化渠道推广力度、加强数据分析应用等,旨在助力饲料企业借助短视频实现更有效的市场拓展,提高品牌知名度与产品销量,从而在激烈的市场竞争中占据有利地位。
With the explosive growth of the new media industry,the user base of short video platforms continues to climb,becoming an important battlefield for information dissemination and commercial marketing.As a key link in the traditional agricultural industry chain,the feed industry also faces an urgent need for digital transformation.Against this backdrop,short videos have gradually become a new tool for feed companies to expand their markets and enhance their brand influence.Based on this,this article first elaborates on the advantages presented by feed enterprises in short video promotion work,and explores the current application status of short video promotion in the market expansion of feed enterprises in the new media era,such as the lack of precise positioning awareness,poor content production quality,and imperfect operation system.To address these issues,it is proposed to strengthen precise positioning,clarify account roles,and target audiences;Enhance content quality,focus on creative planning,and improve technical production level;Improving the operational system,optimizing the content planning process,strengthening user interaction,enhancing channel promotion efforts,and strengthening data analysis applications are optimization strategies aimed at helping feed companies achieve more effective market expansion through short videos,enhance brand awareness and product sales,and occupy a favorable position in fierce market competition.
作者
张青
ZHANG Qing(Henan Vocational Institute of Arts,Zhengzhou,Henan Province 451464,China)
出处
《中国饲料》
北大核心
2025年第22期97-100,共4页
China Feed
关键词
新媒体时代
短视频宣传
饲料企业
市场拓展
new media era
short video publicity
feed enterprises
market expansion
