摘要
在全球贸易竞争加剧与区域品牌升级需求的双重驱动下,“山西精品”作为山西区域经济高质量发展的核心载体,其国际化进程面临标准适配性不足、品牌辨识度弱、国际渠道狭窄等挑战。本文从强化标准引领、创新认证监管、融合文化传播、培育经营主体、拓展国际渠道5个维度,结合汾酒集团、山西焦煤等龙头企业实践及认证体系运行数据,系统构建品牌国际化战略体系,旨在为提升山西优势产业国际竞争力、实现区域品牌价值跃升提供理论支撑与实践路径。
Driven by both intensified global trade competition and the need for regional brand upgrading,internationalization process,as the core carrier of high-quality economic development of Shanxi,faces challenges such as insuffi cient standards adaptability,weak brand recognition,and narrow international channels.This article systematically constructs a brand internationalization strategy system from fi ve dimensions:strengthening standards guidance,innovating certification supervision,integrating cultural dissemination,cultivating business entities,and expanding international channels,based on the practice and certification system operation data of leading enterprises such as Fenjiu Group and Shanxi Coking Coal Group.It aims to provide theoretical support and practical paths for enhancing the international competitiveness of Shanxi’s advantageous industries and achieving a leap in regional brand value.
作者
王燕利
WANG Yanli(Shanxi Inspection and Testing Center/Shanxi Institute of Standards and Metrology Technology)
出处
《中国标准化》
2025年第24期95-99,共5页
China Standardization
基金
山西省高质量发展研究课题(课题编号:SXGZL2025064)资助。
关键词
“山西精品”
品牌国际化
标准引领
认证监管
文化融合
“Shanxi Boutique”
brand internationalization
standards guidance
certification supervision
cultural integration
