摘要
随着时代发展,信阳毛尖包装设计在满足消费者的多元化消费体验和情感共鸣方面略显不足。本文基于多感官设计理论,通过对视觉、听觉、触觉、嗅觉、味觉的多重感官联合对信阳毛尖的包装进行设计,提升消费者的整体体验感。通过探究多感官设计在信阳毛尖包装中的表现方法及设计思路,为茶叶包装设计提供有价值的新思路,促进品牌进步和文化传承。
With the evolution of contemporary society,the packaging design of Xinyang Maojian tea(Xinyang Maojian)has shown certain limitations in addressing consumers’diversified experiential demands and establishing emotional resonance.This study employs multi-sensory design theory to conduct comprehensive packaging innovation by integrating visual,auditory,tactile,olfactory,and gustatory sensory elements.Through systematic exploration of multi-sensory design implementation strategies and creative approaches specifically for Xinyang Maojian packaging,the research aims to enhance consumers’holistic brand experience while establishing emotional connections.The findings propose valuable innovative directions for tea packaging design,contributing to brand advancement and cultural heritage preservation.This investigation provides theoretical references and practical methodologies for optimizing traditional product packaging through contemporary design paradigms.
作者
方美心
包淑芳
FANG Mei-xin;BAO Shu-fang(Qiqihar University,Qiqihar 161000,China)
出处
《绿色包装》
2025年第11期139-143,共5页
Green Packaging
基金
2023年齐齐哈尔大学教育科学研究项目(项目驱动教学法在包装结构设计课程中的应用研究GJQT2X202318)。
关键词
多感官设计
信阳毛尖
包装设计
multi-sensory design
Xinyang Maojian
packaging design
