摘要
本文深度挖掘苗族文化基因库,提炼传统建筑符号、蜡染纹样、银饰图案及色彩体系等核心元素,将其转化为产品包装设计的创意语言,构建“文化符号—产品价值—消费体验”的传导链条。该策略不仅能提升商品附加值与市场辨识度,更通过文化叙事唤醒消费者情感共鸣,形成“文化认同—消费选择—口碑传播”的正向循环,帮助苗族地区探索产业振兴与文化传承深度融合的发展新模式,助力乡村振兴战略下民族经济与文化生态的双向复兴。
This article deeply explores the cultural gene pool of the Miao ethnic group,distills core elements such as traditional architectural symbols,batik patterns,silver jewelry designs and color systems,and transforms them into creative language for product packaging design,constructing a transmission chain of“cultural symbols-product value-consumption experience”.This strategy not only enhances the added value and market recognition of products,but also awakens consumers’emotional resonance through cultural narratives,forming a positive cycle of“cultural identity-consumption choice-word-ofmouth promotion”.It helps Miao ethnic areas explore a new development model of deep integration of industrial revitalization and cultural inheritance,and contributes to the two-way revival of ethnic economy and cultural ecology under the rural revitalization strategy.
作者
曹峻源
符晗
CAO Jun-yuan;FU Han*(Guilin University of Technology,Guilin 541006,China)
出处
《绿色包装》
2025年第11期134-138,共5页
Green Packaging
关键词
苗族
文化基因
转译
农特产品
包装设计
Miao ethnic group
cultural genes
translation
agricultural products
packaging design
