摘要
目前,针对成都盖碗茶现代包装设计的研究相对较少,通过成都老茶馆展示成都地域文化特色的内容也不多。本课题在分析当前茶文化包装设计特点与设计形势的基础上,为成都地域文化与成都传统技艺相融合的品牌进行包装设计,充实“成都盖碗茶”文化发展过程中的地域化表现形式,为“成都盖碗茶”的传承开拓新视野,同时让非遗类品牌形象的设计思维和理念更加丰富多元。本文旨在探讨成都盖碗茶文化的包装设计,以期促进成都茶文化的创新发展。
At present,there are relatively few research on the modern packaging design of Chengdu covered bowl tea,and there are not many contents showing the regional cultural characteristics of Chengdu through Chengdu old teahouses.Based on the analysis of the characteristics and design situation of the current tea culture packaging design,this topic carries out packaging design for the brand that integrates Chengdu regional culture and Chengdu traditional skills,enriching the regional expression form in the development process of“Chengdu covered bowl tea”culture,and opening up a new vision for the inheritance of“Chengdu covered bowl tea”.At the same time,it makes the design thinking and concept of intangible heritage brand image more diversified.The purpose of this paper is to discuss the packaging design of Chengdu covered bowl tea culture,in order to promote the innovative development of Chengdu tea culture.
作者
任鑫怡
张永宁
REN Xin-yi;ZHANG Yong-ning(Changchun University of Technology,Changchun 130012,China)
出处
《绿色包装》
2025年第11期116-119,共4页
Green Packaging
关键词
成都盖碗茶
茶文化
包装设计
Chengdu covered bowl tea
tea culture
packaging design
