摘要
本文基于协同理论,构建“五位一体”协同模式及“五维破圈”策略,研究天津城市礼物设计中政、校、行、企、园的协同机制与优化路径。通过案例分析与实地调研,结合政策文本、市场数据及实践成果,系统剖析多元主体在文化IP构建、数字化场景应用中的协同效能。研究表明,纵向闭环协同与横向资源共享机制可整合碎片资源,可提升创新力与品牌价值,为同类项目提供理论框架与实践范式。
This article is based on collaborative theory and constructs a“five-in-one”collaborative model and a“five-dimensional breakout”strategy.It studies the collaborative mechanisms and optimization paths among government,schools,industry,enterprises,and parks in the design of urban gifts in Tianjin.Through case analysis and field research,combined with policy texts,market data,and practical outcomes,it systematically analyzes the collaborative effectiveness of multiple stakeholders in constructing cultural IP and applying digital scenarios.The research indicates that vertical closed-loop collaboration and horizontal resource-sharing mechanisms can integrate fragmented resources,enhance innovation and brand value,and provide a theoretical framework and practical paradigm for similar projects.
作者
董梦迪
DONG Meng-di(Tianjin College of Commerce,Advertising college,Tianjin 300000,China)
出处
《绿色包装》
2025年第11期66-70,共5页
Green Packaging
基金
2024年天津市艺术科学规划项目(多元主体协调发展下天津城市礼物设计路径研究B24028)。
关键词
多元主体协同
协同机制创新
文化IP生态
数字化场景应用
天津城市礼物
multiple subjects collaboration
collaborative mechanism innovation
cultural IP ecosystem
digital scenario application
Tianjin urban gifts
