摘要
数字交互界面作为人机交互的核心媒介,逐渐演变为技术物塑性机制的物质载体,不仅适应着用户的个性化需求与习惯,更在潜移默化中反向塑造用户的使用习惯和行为方式。界面设计通过无限滚动、手势标准化和个性化推荐等策略,将用户需求简化为可量化的数据模型,形成技术依赖与情感依恋的共生关系。资本借助界面缔合环境的隐蔽性,将用户数据劳动转化为增殖资源,并在符号化操作中催生技术恋物癖现象。从新唯物主义视角来看,数字时代交互界面设计逻辑接合了商品拜物教与精神分析的欲望投射,使技术物成为资本权力与主体规训的双重装置,完成了从技术控制到社会控制的转化,用户主体性在算法规训中被逐渐消解。因此,只有揭示界面设计中的技术理性与资本逻辑的合谋,才能打破资本与技术的封闭循环,让数字交互界面真正成为主体解放的媒介和可能性空间。
As the core medium of human-computer interaction,digital interactive interfaces have gradually evolved into the material carrier of the technological object plasticity mechanism.They not only adapt to users personalized needs and habits,but also implicitly shape users usage habits and behavior modes in reverse.Through strategies such as infinite scrolling,gesture standardization,and personalized recommendations,interface design simplifies user needs into quantifiable data models,forming a symbiotic relationship between technological dependence and emotional attachment.Capital,relying on the concealment of the interface-associated environment,transforms users data labor into value-added resources and fosters the phenomenon of technological fetishism in symbolic operations.Ultimately,from a new materialist perspective,the design logic of interactive interfaces in the digital age integrates commodity fetishism with the desire projection of psychoanalysis,making technological objects a dual device of capital power and subject discipline,completing the transformation from technological control to social control,and the user's subjectivity is gradually dissolved under algorithmic discipline.Therefore,only by revealing the collusion between technological rationality and capital logic in interface design can we break the closed loop of capital and technology,and make digital interactive interfaces truly a medium and space of possibility for subject liberation.
作者
董屹泽
吴静
DONG Yize;WU Jing(School of Public Administration,Nanjing Normal University,Nanjing 210023,China)
出处
《南京邮电大学学报(社会科学版)》
2025年第6期43-52,共10页
Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)
关键词
数字技术
物塑性
恋物癖
拜物教
交互界面
digital technology
object plasticity
fetishism
commodity fetishism
interactive interfaces
